University Project
Dr Pepper
"Out of this World!"
Objective:
University project – Take a brand that, in your opinion, is not marketed correctly and make it yours.
University project – Take a brand that, in your opinion, is not marketed correctly and make it yours.
Idea:
Dr Pepper is not a common kind of soda - can’t be advertised like one (e.g. Coca-Cola, Fanta, ...)
Instead of targeting kids, sports enthusiasts or the ‘cool guy’, Dr Pepper should aim at the outsiders, the geeks, the misfits, ...
The film is meant to be like a short action video - exciting, engaging.
Launch ad - length of video suggests it being promoted on social media rather than TV, yet it can be cut to a 30-second commercial spot.
Slogan ‘Out of this World’ is brand message and goes with tone of video.
